market segmentation

market segmentation
марк. сегментация [сегментирование\] рынка, рыночная сегментация, маркетинговое [рыночное\] сегментирование (разделение рынка на отдельные группы покупателей, обладающие сходными характеристиками или сходным уровнем потребностей, отличными от характеристик и потребностей других сегментов)

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сегментация рынка: разделение рынка на подгруппы на основе возраста, уровня доходов и др. характеристик покупателей с целью выяснения их интересов и определение предложения товаров конкретно для каждой группы населения.
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сегментация рынка
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сегментация рынка
. . Словарь экономических терминов .
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сегментация рынка
разделение рынка на однородные группы потребителей, каждая из которых может по-разному реагировать на различные факторы маркетинга компании

Англо-русский экономический словарь.

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Смотреть что такое "market segmentation" в других словарях:

  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • market segmentation — the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the… …   Financial and business terms

  • Market Segmentation — A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers… …   Investment dictionary

  • market segmentation — /ˌmɑ:kɪt segmen teɪʃ(ə)n/ noun the division of the market or consumers into categories according to their buying habits ● Our strategy is based on satisfying the demands of many different types of buyer and therefore requires thorough market… …   Marketing dictionary in english

  • Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… …   Wikipedia

  • Market Segmentation Theory — A modern theory pertaining to interest rates stipulating that there is no necessary relationship between long and short term interest rates. Furthermore, short and long term markets fall into two different categories. Therefore, the yield curve… …   Investment dictionary

  • market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • Labor market segmentation — OverviewLabor Market Segmentation is classified as the core, neo classical economic theory, this economic system sees a market labor which consists of buyers and sellers in open competition with each other;which functions in the same way as other …   Wikipedia

  • labour-market segmentation — In essence, neo classical economic theory sees a market for labour, with buyers and sellers in open competition with each other, which functions in broadly the same way as other markets. There are differences of course. It is recognized that… …   Dictionary of sociology

  • Labour Market Segmentation — labour market segmentation …   Dictionary of sociology

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